{"id":262908,"date":"2025-03-10T18:04:37","date_gmt":"2025-03-10T17:04:37","guid":{"rendered":"https:\/\/sola-diagnostics.com\/?p=262908"},"modified":"2025-03-11T11:50:30","modified_gmt":"2025-03-11T10:50:30","slug":"wid-easy-test-launched-in-the-uk-great-media-response-to-the-launch","status":"publish","type":"post","link":"https:\/\/sola-diagnostics.com\/en\/wid-easy-test-launched-in-the-uk-great-media-response-to-the-launch\/","title":{"rendered":"WID-easy test launched in the UK – Great media response to the launch"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”WID\u00ae-easy Test launched in the UK – Great media response to the launch” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

The market launch of the WID\u00ae-easy Test in the UK has attracted widespread media coverage over the past week. Numerous leading British media outlets, including The Guardian<\/strong><\/a>, The Times<\/strong><\/a>, The Telegraph<\/strong><\/a> and ITV News London <\/strong><\/a>have reported extensively on the launch of the innovative endometrial cancer detection test. These media reach millions of people and make the test known nationwide. <\/p>\n

[\/et_pb_text][et_pb_heading title=”Positive tone and broad approval in the press” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h2″ global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Reports on the new, minimally invasive test have been very positive. Patients and specialists have expressly praised it, as ITV News London<\/strong><\/a> reported. The main benefit: the test could save hundreds of thousands of women a year from painful procedures (UCL<\/a>). The WID\u00ae-easy Test is consistently highlighted and positively received in the media as a significant advance in women’s health. <\/p>\n

[\/et_pb_text][et_pb_heading title=”Positive statements highlight company and test” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h2″ global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Numerous media outlets picked up on statements from experts that cast Sola Diagnostics and the WID\u00ae-easy Test in a positive light. Professor Martin Widschwendter<\/strong>, inventor of the test and founder of Sola Diagnostics, emphasized: “The WID\u00ae-easy Test is the first test of its kind in the UK \u2013 using a simple swab method to detect womb cancer. We are proud to have developed a test that addresses an urgent gap in women\u2019s health and performs well across all women”<\/em> (ITV News London<\/a>). This statement, quoted in several reports, underlines the many years of research and the innovative nature of the test. <\/p>\n

Athena Lamnisos<\/strong>, CEO of the British foundation The Eve Appeal<\/strong>, also expressed her support. She emphasized how stressful the previous methods of testing can be for affected women and explained that a “less painful and more acceptable”<\/em> alternative would be welcomed by many (The Telegraph<\/a>). The WID\u00ae-easy Test could “enable the many thousands of women who experience abnormal bleeding, and where cancer needs to be ruled out, to potentially avoid painful tests like a hysteroscopy and have their minds put at rest sooner, saving them from unnecessary stress”<\/em> (The Telegraph<\/a>). <\/p>\n

Such appreciative voices from science and patient representatives characterize the media coverage and position the WID\u00ae-easy Test as a significant advance in the diagnosis of endometrial cancer.<\/p>\n

[\/et_pb_text][et_pb_heading title=”Reports focus on benefits for British women” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h2″ global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

All of the media reports clearly emphasized the specific benefits of the WID\u00ae-easy Test for patients and conveyed the following key messages about the new test and its benefits for British women:<\/p>\n